Bras for the Cause “BRApocalypse 2020” Virtual Event

The world looks a little different this year and so will Bras for the Cause when they hold their annual event on Thursday, Oct. 8. Because of safety concerns due to COVID-19, the organizers are planning a virtual event.

The event will take place across three Facebook pages, each one broadcasting different programming. On the Bras for the Cause Facebook page, a slide show of the decorated bras will be presented, as well as short videos of contestants participating in “shameless campaigning” for votes, something that has always been a popular part of the evening.

Live music sets from local musicians will be shown on the Friendlee News Facebook page and a “Tonight Show” format talk show will be presented on the Landon Winery Facebook page. Bob Landon will be a special guest for the program, which will include virtual wine tastings, interviews, videos and surprise guests. All broadcasts will show the awards ceremony, which is expected to begin at 8:30 p.m. when online voting closes.

“We hope people will tune in and think of each program like a different room, then spend the time from 7-8:30 wandering between them, taking in the variety of entertainment, similar to what they’ve done in past years of Bras for the Cause when our displays were spread out around Downtown Greenville,” said Kearns. “Pulling this off is going to be a real challenge, and we’re so lucky to have the expertise of Gabe Medina and his team at Friendlee News to help with the technical side of things.”

“One unexpected positive of having a virtual event this year is that we’re not limited by distance and therefore can have participation from anywhere,” said Cash. “Since all submissions are by photograph only, people living in other cities, states or countries can enter a bra or tune in to watch and vote. We’re excited to see if that happens!”